Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design Author: Visit Amazon's Tom Eslinger Page | Language: English | ISBN:
1118828429 | Format: PDF
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design Description
From the Inside Flap
Mobile phones and tablets aren't like computers or TV or any other media channel or hardware technology that came before them. They're personal—your mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They're portable—your mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerful—the most potent communication and marketing channel available to marketers today.
How do you get onto your audience's mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi's Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You'll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business.
Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.
From the Back Cover
What is mobile marketing?
What does it mean for your business?
This book tells you where to start, how to plan, and what to expect in the years to come.
www.saatchi.com/mobilemagic
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- Hardcover: 256 pages
- Publisher: Wiley; 1 edition (February 17, 2014)
- Language: English
- ISBN-10: 1118828429
- ISBN-13: 978-1118828427
- Product Dimensions: 9.4 x 6.2 x 0.8 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
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