Introduction: The Value of the Invisible 6
Part I: Digits Over Widgets: The Next Age of Business and Technology 11
Chapter 1: “Will It Happen to Us?” A Trillion Dollar Opportunity or anExtinction Event 12
Chapter 2: The Personal Code Halo: Press One for the Real You 19
Chapter 3: The Five Business Code Halos: Connecting Customers, Products, And Organizations 29
Chapter 4: The Anatomy of a Winning Code Halo Solution 38
Chapter 5: The SMAC Stack: The New Technology Of Code 56
Chapter 6: The Pattern of Digital Disruption: The Crossroads Model 70
Chapter 7: The Code Halo Economy: The Economics of Information 84
Part II: Four Principles For Success In The Code Halo Economy 99
Chapter 8: Delivering Beautiful Products and Experiences 100
Chapter 9: Don’t Be Evil 2.0: Earning—and Keeping—Trust in a Transparent World 115
Chapter 10: Manage Your Career Based on Code: Winning in the Wirearchy 141
Chapter 11: Make IT Your Halo Heroes: Transform Your Technology Organization 153
Part III: Winning With The Crossroads Model 169
Chapter 12: Seize Advantage During Ionization: Sense, Innovate, AndPrepare to Pilot 170
Chapter 13: Create a Spark: Pilot Your Best Code Halo Solutions 186
Chapter 14: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze 199
Conclusion: Winning in the New Code Rush 212
Appendix 218
Appendix 1: You Are Here: Assessing Your Position On The Crossroads Model 219
Appendix 2: Crossroads Model Rules And Actions 226