From the Back Cover
Opportunity Thinking unleashes big growth
Growth of every kind, for every person
We all have the potential to grow—our organizations, careers, and even the good we can create. Vision, insight and creativity are not linked to a job title. They are inherent in all of us, waiting to be tapped and brought to life for extraordinary success.
Tools for Opportunity Thinking
Opportunity Thinking empowers us to see potential in new places—across markets, technologies, business models, brands and design. Your entire organization can become Opportunity Thinkers!
Journey to bigger ideas
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. Understanding opportunity inspires and generates big ideas that win.
About the Author
Pam Henderson, PhD is an author, former faculty at Carnegie Mellon University, entrepreneur and recognized speaker. She invented Opportunity Thinking™, a creative approach to innovation that has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth.
She speaks internationally and publishes widely on market insight, business and innovation strategy, and design and has been recognized in the Harvard Business Review, Wall Street Journal, and on NPR.
Pam is co-founder and CEO of NewEdge, a growth, strategy and design firm that uses the Opportunity Thinking™ methodology to create sustainable growth for companies across industries such as John Deere, Pepsico, Dupont and The North Face.
Prior to New Edge, Pam worked with the national laboratory system and Washington State University to commercialize early-stage technologies. She lives with her husband, three children, and dogs in Washington State.