From the Inside Flap
In your drive for growth you're not alone if you've been searching for answers to questions like these:
- How can I sustain enterprise growth in today's highly competitive global economy?
- How do I enhance my chances for promotion?
- How do I add the most value now that I've moved into management?
Drawing on his 22 years at FedEx and the past 10 years consulting with leaders around the world, Madan Birla provides proven and practical answers to those questions. Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but don't know how to unleash their creative potential. In Unleashing Creativity and Innovation, you will master the
- Four steps for unleashing your natural creative potential and generating creative ideas
- Four communication skills to ensure acceptance of your ideas
- Two key leadership skills for engaging your team in developing and successfully implementing creative ideas
- Two words that guarantee promotions
Along the way, you will also learn how to
- Get the recognition you deserve
- Minimize internal and external negative influences that obstruct creative energy flow
- Start operating at the next level
- Stop self-censoring and confidently express your ideas
- Trust yourself that the resources for germinating creative ideas are within you
- Use the power of positive speaking
- Build your reputation as a creative thinker
- Become management's go-to person for innovative business solutions
The book's nine lessons are supported by in-depth conversations with successful individuals representing a wide variety of industries and professions—people just like you, who started at entry-level positions.
The book also draws on the wisdom of Emerson and Einstein and presents practical ideas from leaders at Google, Twitter, International Paper, Microsoft, IBM, P&G, Amazon, Netflix, GE, Intuit, and other innovative organizations.
From the Back Cover
Praise for Unleashing Creativity and Innovation
"As a business visionary and experienced engineer, Madan inspires us with stories of breakthrough innovations and provides a step-by-step guide for how we can make a creative difference in our careers and companies."
—Ethan Willis, New York Times bestselling coauthor of The One Minute Entrepreneur and CEO of Prosper, Inc.
"Madan is a great storyteller who offers simple, practical, and very actionable insights in Unleashing Creativity and Innovation. Very impressive."
—Sanjay Khosla, former President, Kraft Foods Inc.
"As a manager of both experienced professionals and newer employees, I see practical applications with the nine lessons. The concept of growth in nature having parallels with creativity and innovation is an easy concept to grasp."
—Brian Spangler, Field Sales Vice President, Maybelline
"Every CEO I've worked with needs creative ideas from people at all levels of the organization. Madan provides proven and practical steps for unleashing personal creativity and moving up the ladder."
—Vijay Govindarajan, Professor of International Business, Tuck School of Business at Dartmouth and coauthor of the bestseller Reverse Innovation
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