From the Inside Flap
The UnStoppables is a book about entrepreneurs.
Entrepreneurs are the foundation of our economy—they're making the jobs and inventing the markets of the future. But, the essence of entrepreneurship isn't taught in business schools or text- books. So we went on a journey to find it.
This is the story about how an unlikely team—the chairman of a multibillion-dollar tech company, a few Navy SEALs, some Israeli innovators, and a branding expert—came together to find the central core of entrepreneurship. What they discovered will change the conventional theories on this topic. But, most important, their discoveries will change you. Because what they found is the power that makes people UnStoppable. Something to be tapped, not taught. A power waiting in all of us who are willing to set it free.
Based on the unique entrepreneurial experience of foreword author Graham Weston, along with author Bill Schley's expert insights on finding your "Big Idea," this book delves deeper than normal business books and offers a unique perspective, specific to the authors' experiences. It connects you with the world's greatest masters of fear, risk, failure, and innovation-on-the-fly in any situation, revealing the lessons that only they could teach you.
The UnStoppables will show you the "emotional mechanics" that put entrepreneurs in motion and the six rule sets that make entrepreneurs succeed in start-ups and big companies. But, most of all, it will make you a believer.
From the Back Cover
Praise for The UnStoppables
"Finally, a guidebook for entrepreneurs that shows what it's really about—how they make a difference and transform lives by inspiring teams to touch greatness; how they learn to delight their customers most of all."—Fred Reichheld, Bain Fellow, creator of Net Promoter®, and author of The Ultimate Question 2.0
"We became the third largest non-alcoholic beverage company in North America, which nobody thought was possible, using UnStoppable ideas explained in this book—especially that nothing stops a team on an inspiring mission, and that only cultures built on belief can compete in the new era. This book will make you a believer, too."—Kim Jeffery, former president and CEO, Nestlé Waters North America, owners of Perrier, San Pellegrino, and other leading brands
"If there were a graduate school that truly taught entrepreneurship, Graham Weston of Rackspace would not only be the classic case study, he would teach the course! He and his partners understood on day one that people and integrity are what it's all about."—Lisa Ireland, Partner, The Hamilton Companies
"Twenty-one years in the SEALs taught me the mechanics of doing 'no matter what.' This book actually translates it for entrepreneurs—ordinary folks who face many of the emotions we do. I know because like many of my teammates, I've become an entrepreneur. The lessons in this book are making it happen."—Bill Seith, Special Operations Chief (Ret.), U.S. Navy SEALs; entrepreneur
"The UnStoppables cracks the code for anyone to understand what it takes to accomplish the greatest of goals, as an entrepreneur or a professional. We take these same strategies on our toughest missions—and then we use them to succeed in civilian life. This book shows you how."—Yossef Idan, Commander, Elite Units, Israel Defense Forces; entrepreneur
"Successful entrepreneurs are willing to begin 'walking in the direction of their dream' before they have all the answers. This book is a good reminder that fear, uncertainty, and doubt—the enemies of 'doing'—can be overcome to achieve your dreams."—Steve Wiggins, founder and former chairman, Oxford Health Plans
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