From the Inside Flap
The One-Hour Business Plan addresses the hardest part about writing a business plan—getting started. In one hour of writing time, the reader will have a business plan foundation to take their innovation to market. The author wrote this after seven years of observing 1,000+ business plans and field testing. This works!
Through actionable guidelines and detailed, real-life examples, The One-Hour Business Plan steers you through the process of writing a business plan foundation quickly while preserving your limited time and financial resources. Whether you're an experienced entrepreneur or a first-timer with a million-dollar idea, you can learn and benefit from the "five essential business plan cornerstones" that serve as the foundation of any successful business. Seasoned entrepreneur John McAdam identifies the most critical ingredients in successful business plans for sustainable businesses.
With a straightforward personable style and interactive reader exercises, The One-Hour Business Plan teaches you how to:
- Create a value proposition that makes a stronger business model
- Determine your customer target audience and reach your most receptive market
- Examine your proposal through a critical customer's eyes
- Set milestones and action plans to guide your business
- Predict how much money you will make and how successful your business will be
These five cornerstones will ensure that your business plan is effective. Ideal for any beginning entrepreneur, business owner, or experienced tycoon looking to gain an edge, The One-Hour Business Plan is an efficient, one-hour primer that will help you start thinking about a new business or doing something new with your old one.
After reading this book, you might want some guidance on your business planning worksheets. If so, then submit your worksheets for brief but pointed free feedback and a trial business club membership at http://planfoundations.com/trial.
From the Back Cover
Praise for The One-Hour Business Plan
"This inspirational book is a must read for anyone aspiring to be someone and especially those people who are looking for angel funding. This is a book that is tough to put down."
—Richard Levin, Chairman, Private Investors Forum (angel investors)
"What I enjoy most is that his business planning approach gets rid of all the clutter and gets to the heart of your business. I can't wait until this book comes out so I can start referring people to it."
—Lloyd Cambridge, Director, NYC Business Solutions
"This book is all about what to do to get your company somewhere FAST, which is all too essential in this fast-paced world of startups."
—Valerie S. Gaydos, founder, Angel Venture Forum
"John's TheOne-Hour Business Plan is an essential and easy read. I found the five essential business plan cornerstones to be spot on."
—Jan W. Zupnick, President, The Entrepreneurship Institute
"John McAdam's The One-Hour Business Plan was exactly what I needed. Providing me with a systematic approach, I was able to put my thoughts in a clear, concise format that inspired the attention I wanted."
—Chris Brown, Entrepreneur, Utah
"As a SCORE mentor, I come across many budding entrepreneurs trying to aggregate their vision into a business plan . . . Mr. McAdam provides a quick and concise recipe to help them put their vision to paper to effectively accomplish that goal."
—David Cantera, Service Corps of Retired Executives (SCORE) Counselor
"The One-Hour Business Plan helped me take a complex new concept, describe my service, and explain why my customer needs it, all very effectively. I was able to land six new clients for my new service!"
—Dan Macfarlan, Bucks County Lock & Key
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