Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours Author: Visit Amazon's Marc Nager Page | Language: English | ISBN:
1118105095 | Format: PDF
Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours Description
Amazon.com Review
From the Book: Pitching for Talent in 60 SecondsGood Ideas Need Great Talent: Pitch for Talent, Not for Funding 60 seconds is about the length of time you have in an elevator to explain the concept of your company to a total stranger (even less, if you get out on a lower floor). After that minute is up, you’ll start to lose someone’s attention. So it’s best to make those 60 seconds count:
5 to 10 seconds: Who are you? 10 to 20 seconds: What’s the problem your product/service solves? 10 to 20 seconds: What’s your solution? 5 to 10 seconds: Who do you need on your team? (See the graphic below for more information on each step)
Review
'This book is a powerful and valuable lesson in what can be achieved if you put the right people in the same room, with the intent of achieving a single goal.' (Will Roney, Bookworm.73, January 2012)
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- Hardcover: 171 pages
- Publisher: Wiley; 1 edition (November 8, 2011)
- Language: English
- ISBN-10: 1118105095
- ISBN-13: 978-1118105092
- Product Dimensions: 8.6 x 5.9 x 0.8 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
I have really been looking forward to this book, but now that I have it am very disappointed. I was expecting a book that would really give tools, ideas, and practical information on how to build a business in a weekend. Instead, it feels like a book that just points to an event (Startup Weekend) over and over. After reading this, Startup Weekend the event sounds great and like something I definitely want to attend. Startup Weekend the book . . . comes up lacking.
The ideas presented are short. For instance, the first two are action-based networking and the 60-second pitch. Great place to begin for a startup, but after the chapter titles are in place the authors then write about how these things are accomplished at Startup Weekend. Stories about different people presenting their 60 second pitch in front of large groups of people is not helpful in a book. Talking about the casual Friday night dinners at Startup Weekend in a book is not helpful either. You come away from reading the book thinking Startup Weekend (the event) sounds amazing, but you are no closer to actually pulling off any of these things in a weekend on your own time. Instead, it feels like you just watched an infomercial.
One big problem with the book: the introduction is too long. It is 20 pages, making the remainder of the book 130 pages or so. The story of how Startup Weekend . . . started up . . . is interesting, but would have been better at the end of the book. You definitely want to know more about Startup Weekend when you read the content, but its hard to care very much when its placed at the beginning.
130 pages is long enough to accomplish great things if you do it right, but this book just doesn't deliver.
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