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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

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Business
Monday, April 22, 2013

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

Author: Visit Amazon's Warren Berger Page | Language: English | ISBN: 1620401452 | Format: PDF

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas Description

Review

"We know that the art of asking questions is at the heart of discovery in science, philosophy, medicine—so why don’t we extend that power to all areas of our lives? The thoughtful, provocative questions Warren Berger raises in this book are indeed the kind of ‘beautiful questions’ that can help us identify the right problems and generate creative solutions." –Daniel Pink, New York Times bestselling author of Drive and To Sell Is Human
 
"In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth." –Eric Ries, New York Times best-selling author of The Lean Startup

"In this wise book, Warren Berger shows us how crucial it is to question every aspect of our lives, from business to school to our choice of toothpaste. My question: Why wouldn’t you read this book?" –A.J. Jacobs, New York Times bestselling author and Esquire columnist

"The genesis of many great startups is the simple question, ‘Wouldn’t it be cool if?’ Warren Berger helps you understand the power of questions to change the world. Real men ask questions, they don’t spout out answers." –Guy Kawasaki, former chief evangelist at Apple and author of APE: Author, Publisher, Entrepreneur

"This thought-provoking book offers important insights to executives, and to those aspiring to leadership, for their business and personal use." –Booklist

"A practical testament to the significance of the questioning mind." –Kirkus Reviews

About the Author

Warren Berger has studied hundreds of the world’s leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research on questioning and innovation has appeared in Fast Company, Harvard Business Review, and Wired. He is the author of the internationally acclaimed book Glimmer, an in-depth analysis of creative thinking that was named one of Business Week's “Best Innovation & Design Books of the Year.” Berger has appeared on NBC’s "Today Show," ABC "World News," CNN, and NPR’s "All Things Considered." He lives with his wife Laura E. Kelly in Westchester, New York. www.AMoreBeautifulQuestion.com.
  • Product Details
  • Table of Contents
  • Reviews
  • Hardcover: 272 pages
  • Publisher: Bloomsbury USA (March 4, 2014)
  • Language: English
  • ISBN-10: 1620401452
  • ISBN-13: 978-1620401453
  • Product Dimensions: 9.7 x 6.4 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
After reading Glimmer, Warren Berger's 2009 book looking at designers and design thinking, I became a fan of sorts and pre-ordered A More Beautiful Question anticipating something good as a follow-up. I wasn't disappointed. Like Glimmer -- and perhaps design thinking -- Berger takes both a deep dive and a broad stroke over his subject matter. This is tough to do well, but Berger pulls it off.

There is something delightful about looking at something that seems so obvious and simple, but is far from simplistic, in detail. Berger goes through the vast swaths of research and evidence on question formation and innovation and blends it seamlessly with anecdotes, observations and questions...lots and lots of questions. To 'live the title' of the book, the text is organized around questions and, at least with the Kindle, the questions are hyperlinked to explanations at the back about their origin and relevance. This feature was wonderful and frustrating -- but largely due to technology. I read using a Nexus tablet, but my preferred reader is the original Kindle. On that latter device, the linking becomes a frustration in that it is sometimes hard to get back to your place. But that's a small point.

Berger's style of writing is engaging, balancing conciseness with informality, and using enough revisiting of ideas in different places in the text to thread ideas throughout the narrative, but not too much to feel repetitive. I loved this just as I loved Glimmer.

What a reader will take from this is that questions are important, that the best (and most consistent) innovators, leaders and scientists are typically great at asking questions and not just providing answers.

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